Posts Tagged: public relations

Over Confidence Can Kill You

By Jodie Heisner Okay so I am dipping back into my news days with the sensational headline, while it cannot kill you literally, it can kill your career. My media background and current gig as a media coach means I also consult with a lot of PR Professionals. I hear a common complaint, “my clients… Read more »

Should you avoid the mainstream media and use YouTube?

It’s becoming more than a trend.  People are avoiding or ditching the mainstream media and using YouTube to get their message out to the public. Wondering if  YouTube is a viable platform? Actually, it is. Paula Deen’s apology and the Cleveland kidnap victims reaction to being freed went straight to the web and received millions of… Read more »

Paul Ryan’s run in with my old station

By: Jeff Heisner A station I worked for in Flint, Michigan is in the news for what took place during the final moments of an interview involving Mitt Romney’s running mate. Paul Ryan and his people took exception to a question in this video. http://www.youtube.com/watch?v=MR1WF34Nq6w They stopped the interview and Ryan told the reporter, “that… Read more »

Cooking Segments Aren’t as Easy As You Think!

By Jodie Heisner Perhaps it’s thanks to the Food Network, everyone seems to think doing a TV cooking segment is as simple as pie. Think again my friends. Television cooking segments are among the most difficult to pull off. They require 10x more preparation and practice than your average television interview.   So before you Restaurant… Read more »