Posts Tagged: Phoenix Media Training Workshop

Handling questions when you don’t know the answer

By Jeff Heisner Seeing the Presidential candidates in action is sometimes like watching the Vince Vaughn/Ben Stiller comedy DodgeBall. The candidates find different and creative ways to dodge, avoid and completely not answer direct questions during their interviews. What they are trying to do is called bridging. Bridging is how an interviewee controls the interview… Read more »

Should you avoid the mainstream media and use YouTube?

It’s becoming more than a trend.  People are avoiding or ditching the mainstream media and using YouTube to get their message out to the public. Wondering if  YouTube is a viable platform? Actually, it is. Paula Deen’s apology and the Cleveland kidnap victims reaction to being freed went straight to the web and received millions of… Read more »

Paul Ryan’s run in with my old station

By: Jeff Heisner A station I worked for in Flint, Michigan is in the news for what took place during the final moments of an interview involving Mitt Romney’s running mate. Paul Ryan and his people took exception to a question in this video. http://www.youtube.com/watch?v=MR1WF34Nq6w They stopped the interview and Ryan told the reporter, “that… Read more »