Posts Tagged: Live TV interviews

Handling questions when you don’t know the answer

By Jeff Heisner Seeing the Presidential candidates in action is sometimes like watching the Vince Vaughn/Ben Stiller comedy DodgeBall. The candidates find different and creative ways to dodge, avoid and completely not answer direct questions during their interviews. What they are trying to do is called bridging. Bridging is how an interviewee controls the interview… Read more »

Cooking Segments Aren’t as Easy As You Think!

By Jodie Heisner Perhaps it’s thanks to the Food Network, everyone seems to think doing a TV cooking segment is as simple as pie. Think again my friends. Television cooking segments are among the most difficult to pull off. They require 10x more preparation and practice than your average television interview.   So before you Restaurant… Read more »

Media Training 101 Workshop April 2012

We are excited to announce our upcoming Media Training 101 Workshop: April 20th, 2012 9am – 1pm San Marcos Resort The Media 101 Workshop is a fully interactive training session for business owners, spokespeople, nonprofits, associations and professionals in the public eye. This workshop is a must for anyone making or planning to make media… Read more »

YOU need to Steer the Interview

When it comes to doing an interview many are intimidated because they fear hard questions and tough reporters. Sadly, what they need to fear more are uninformed reporters, on their third story of the day and up against a looming deadline. A journalist’s job was never glamorous, but now it is even less so as… Read more »