I was at a function recently and was asked what group or profession needs media training the most? I didn’t have to think about that one. My answer was easy, “doctors and lawyers are 1 and 1A.” The person I was talking with was surprised and a bit offended, especially since she works in health… Read more »
Posts Tagged: Live TV interviews
Handling questions when you don’t know the answer
By Jeff Heisner Seeing the Presidential candidates in action is sometimes like watching the Vince Vaughn/Ben Stiller comedy DodgeBall. The candidates find different and creative ways to dodge, avoid and completely not answer direct questions during their interviews. What they are trying to do is called bridging. Bridging is how an interviewee controls the interview… Read more »
Learn How to Communicate to a Middle Schooler
By: Jeff Heisner If you want your message to be well received the next time you are speaking channel your inner-middle schooler. I’m not asserting you should bust out OMG, LOL, or BFF in your next speech or media interview, however I am saying you need to make sure your message is understandable to as… Read more »
Cooking Segments Aren’t as Easy As You Think!
By Jodie Heisner Perhaps it’s thanks to the Food Network, everyone seems to think doing a TV cooking segment is as simple as pie. Think again my friends. Television cooking segments are among the most difficult to pull off. They require 10x more preparation and practice than your average television interview. So before you Restaurant… Read more »
Media Training 101 Workshop April 2012
We are excited to announce our upcoming Media Training 101 Workshop: April 20th, 2012 9am – 1pm San Marcos Resort The Media 101 Workshop is a fully interactive training session for business owners, spokespeople, nonprofits, associations and professionals in the public eye. This workshop is a must for anyone making or planning to make media… Read more »
