Posts Tagged: Jodie Heisner

Handling questions when you don’t know the answer

By Jeff Heisner Seeing the Presidential candidates in action is sometimes like watching the Vince Vaughn/Ben Stiller comedy DodgeBall. The candidates find different and creative ways to dodge, avoid and completely not answer direct questions during their interviews. What they are trying to do is called bridging. Bridging is how an interviewee controls the interview… Read more »

Cooking Segments Aren’t as Easy As You Think!

By Jodie Heisner Perhaps it’s thanks to the Food Network, everyone seems to think doing a TV cooking segment is as simple as pie. Think again my friends. Television cooking segments are among the most difficult to pull off. They require 10x more preparation and practice than your average television interview.   So before you Restaurant… Read more »

Big Bang Over a Buck

By Jodie Heisner Ahh Social Media. We love it, we hate it, we all use it. Unfortunately, many social media users are happy to retweet, comment and share far before they know the whole story. Monday morning Phoenix Anchor Kaley O’Kelley quickly became an internet sensation when she reacted to the news Peyton Manning would… Read more »

Media Training 101 Workshop April 2012

We are excited to announce our upcoming Media Training 101 Workshop: April 20th, 2012 9am – 1pm San Marcos Resort The Media 101 Workshop is a fully interactive training session for business owners, spokespeople, nonprofits, associations and professionals in the public eye. This workshop is a must for anyone making or planning to make media… Read more »