I was at a function recently and was asked what group or profession needs media training the most? I didn’t have to think about that one. My answer was easy, “doctors and lawyers are 1 and 1A.” The person I was talking with was surprised and a bit offended, especially since she works in health… Read more »
Posts Tagged: Grand Rapids Media Coach
Handling questions when you don’t know the answer
By Jeff Heisner Seeing the Presidential candidates in action is sometimes like watching the Vince Vaughn/Ben Stiller comedy DodgeBall. The candidates find different and creative ways to dodge, avoid and completely not answer direct questions during their interviews. What they are trying to do is called bridging. Bridging is how an interviewee controls the interview… Read more »
Over Confidence Can Kill You
By Jodie Heisner Okay so I am dipping back into my news days with the sensational headline, while it cannot kill you literally, it can kill your career. My media background and current gig as a media coach means I also consult with a lot of PR Professionals. I hear a common complaint, “my clients… Read more »
Should you avoid the mainstream media and use YouTube?
It’s becoming more than a trend. People are avoiding or ditching the mainstream media and using YouTube to get their message out to the public. Wondering if YouTube is a viable platform? Actually, it is. Paula Deen’s apology and the Cleveland kidnap victims reaction to being freed went straight to the web and received millions of… Read more »
How to Overcome a Crisis Situation
By: Jeff Heisner So you opened up your mouth and let something slip out you should have kept to yourself. Or maybe you said something that wasn’t very PC and now your paying for it in the press. The good news is you can resurrect your image. Golfer Phil Mickelson recently ticked off a number… Read more »
