Should you avoid the mainstream media and use YouTube?

It’s becoming more than a trend.  People are avoiding or ditching the mainstream media and using YouTube to get their message out to the public.

Wondering if  YouTube is a viable platform?

Actually, it is.



Paula Deen’s apology and the Cleveland kidnap victims reaction to being freed went straight to the web and received millions of YouTube views.  The videos were also picked up and shown by every just about media outlet in the country.

I was recently interviewed for a story on The List on why celebrities are skipping the session on the couch with Oprah or Dr. Phil for a YouTube video and there are plenty of good reasons.

  • If you have the cyber audience and a fan following this is a great option.
  • You can get your message out fast without worrying about holding a press conference or waiting on the press.
  • YouTube is also free and easy to use.
  • The best reason to blow off the press and use YouTube is the ability to control your message.

When using YouTube, you’re not going to get misquoted or have soundbites taken out of context.  If you didn’t like what you tried the first time, there can always take 2, 3, 4 or more.

For celebrities, avoiding the mainstream press can be a great idea, and we will see much more of this.

A number of businesses and people could take advantage of this, but be sure you’re not wasting you time.

You can have a great message, but it’s not effective if only a handful of people see you on YouTube.