How to Overcome a Crisis Situation

By: Jeff Heisner

So you opened up your mouth and let something slip out you should have kept to yourself.

Or maybe you said something that wasn’t very PC and now your paying for it in the press.

Courtesy: Flickr.com

The good news is you can resurrect your image.

Golfer Phil Mickelson recently ticked off a number of people with his comments on taxes in California.

Mickelson complained he would have to pay 62 or 63 percent of what he made in taxes.

According to Forbes, Mickelson made nearly $50 million in 2012.

The last thing people want to hear is a rich guy complaining and whining about his plight and what he owes Uncle Sam.

Mickelson was blasted by the press and killed on message boards for a couple of days, until he got in front of the media.

What he did next was brilliant.  Take a listen to the link below…

Mickselson Apology, Courtesy: ESPN

Here are three things you can learn from Mickelson on how to handle a crisis situation.

1. Admit mistakes and apologize – He accepted responsibility by stating “I’ve made some dumb, dumb mistakes and talking about this was one of them,” and went on to apologize saying it was, “insensitive to those without jobs and those who live from paycheck to paycheck.”

2. Poke fun at yourself – Mickelson the  made the entire press tent laugh by comparing this mistake to one of the most infamous choke jobs in golf, his collapse at the U.S. Open.

3. Make yourself likable.  With his smile and self-effacing humor, Mickelson disarmed and charmed a room that was ready to pounce on him for his comments.  Coming off defensive in this situation would’ve been disastrous.  He knew that and was as slick in the press conference as one of his improbable and extraordinary flop shots.

An ill-timed rant or slip of the tongue doesn’t mean your image has to walk the plank or even wind up plugged in a bunker.  Surviving and transforming that crisis situation can happen.