Posts Categorized: Uncategorized

Should you avoid the mainstream media and use YouTube?

It’s becoming more than a trend.  People are avoiding or ditching the mainstream media and using YouTube to get their message out to the public. Wondering if  YouTube is a viable platform? Actually, it is. Paula Deen’s apology and the Cleveland kidnap victims reaction to being freed went straight to the web and received millions of… Read more »

Paul Ryan’s run in with my old station

By: Jeff Heisner A station I worked for in Flint, Michigan is in the news for what took place during the final moments of an interview involving Mitt Romney’s running mate. Paul Ryan and his people took exception to a question in this video. http://www.youtube.com/watch?v=MR1WF34Nq6w They stopped the interview and Ryan told the reporter, “that… Read more »

Cooking Segments Aren’t as Easy As You Think!

By Jodie Heisner Perhaps it’s thanks to the Food Network, everyone seems to think doing a TV cooking segment is as simple as pie. Think again my friends. Television cooking segments are among the most difficult to pull off. They require 10x more preparation and practice than your average television interview.   So before you Restaurant… Read more »

A Big Political Communication Faux Pas

By: Jeff Heisner In the hotly contested Massachusetts Senate race between Scott Brown and Elizabeth Warren winning or losing looks like it will come down to what the voters think of Warren’s credibility. Right now it does not look good for Warren after a pair of big communication mistakes. Since the story broke in the… Read more »