I was at a function recently and was asked what group or profession needs media training the most? I didn’t have to think about that one. My answer was easy, “doctors and lawyers are 1 and 1A.” The person I was talking with was surprised and a bit offended, especially since she works in health… Read more »
Posts Categorized: Public Relations
By Jeff Heisner Seeing the Presidential candidates in action is sometimes like watching the Vince Vaughn/Ben Stiller comedy DodgeBall. The candidates find different and creative ways to dodge, avoid and completely not answer direct questions during their interviews. What they are trying to do is called bridging. Bridging is how an interviewee controls the interview… Read more »
By Jodie Heisner Okay so I am dipping back into my news days with the sensational headline, while it cannot kill you literally, it can kill your career. My media background and current gig as a media coach means I also consult with a lot of PR Professionals. I hear a common complaint, “my clients… Read more »
It’s becoming more than a trend. People are avoiding or ditching the mainstream media and using YouTube to get their message out to the public. Wondering if YouTube is a viable platform? Actually, it is. Paula Deen’s apology and the Cleveland kidnap victims reaction to being freed went straight to the web and received millions of… Read more »
By: Jeff Heisner So you opened up your mouth and let something slip out you should have kept to yourself. Or maybe you said something that wasn’t very PC and now your paying for it in the press. The good news is you can resurrect your image. Golfer Phil Mickelson recently ticked off a number… Read more »
“The training that Jeff and Jodie provided to me was incredibly valuable. In one afternoon they taught me skills that I have been employing regularly since. They are professional, very attentive to detail and instruct in a friendly, effective manner that yields solid takeaways. They have great ...
Tempe Chamber of Commerce
"I encourage others to consider Jeff and BottomLine for their public speaking and media coaching needs. Jeff worked closely with me to both fine tune and dramatically improve my skills in these areas. His approach was everything you'd want in a consultant: flexible, needs-based, and high-quality."
"I wanted to share our very positive experience working with Jeff and Jodie Heisner. They trained several of our key staff to better address the media, as well as helping us develop key talking points... I am sure you will find them professional and a good investment in your company."
“Jodie is an excellent media coach. I have been doing media presentations for many years without formal training. She refined my skills and gave me the tools to assist me in making my latest speech, presentations and interviews their finest.”
Valley Sleep Center
“Jodie is a great media coach. Because of her TV background, she’s able to give you insight and tips on how to present yourself better. She’s honest yet encouraging and I definitely saw results.”
"After working with one of my clients who never had media exposure before seeing her, he got an influx of interview requests and even compliments from reporters saying "You are a pro at this!" This is all thanks to BottomLine Media Coaching's professionalism, expertise and genuine interest in the...
The Media Push
"I can breathe a sigh of relief when I know he has worked with a guest prior to them appearing on the show. His clients are always prepared, well spoken with clear messaging. I highly recommend him for media coaching and training.”
National Syndicated Show