am a media expert. I know my stuff. I have a degree in Radio & Television Broadcasting. I have worked in the field for 10 years in a variety of different roles and I continue to study the ever evolving industry.
How about you? You probably know all the ins and outs of your business. You’ve worked in it for a number of years and most likely went to school in order to do that.
So why is it that so many of you have a fear of being called an expert or sharing your expert opinion?
There are a few reasons I hear from my clients including; not wanting to come across as pompous or narcissistic, the fear that no one wants to hear your opinions/views, or the fear someone will call you out for not really being an “expert”.
Not wanting to come across as pompous or narcissistic.
If you know your stuff, you know your stuff. There is nothing narcissistic about knowing your business like the back of your hand. The average population does not have your experience. People are interested in what you have to say.
The fear that no one wants to hear your opinions/views.
If you were asked to do an interview with the media regarding a segment of your business, they did not invite you just to have you spew a bunch of facts at them. No doubt having facts to back you opinion is a must, but they want your view, based on your experience. If they didn’t they could have simply pulled up the latest study in the subject and been done with it.
If you are giving a seminar or speech, again the people are their to hear your expert opinion on the matter. To find out how you would do it. Otherwise they could probably buy a “For Dummies” book and be done with it.
Your opinion is valued.
Fear someone will call you out for not really being an “expert”.
I think this is what it really comes down to. Do you really know enough to be called an expert? Our insecurities have us question things like this, afterall we are giving ourselves a compliment here, how dare we.
There is no certification program for experts (that I know of, although some scam artist will create one and make millions.)
If you analyze what you know about your industry against the average population’s knowledge, I think many of you can confidently say “Yes, I am an expert.”
An expert doesn’t mean you know everything. It means you know a heck of a lot, you can teach others, you have strong opinions backed up by fact and you are constantly learning more about your subject area.
So how can you get others, the media specifically, to see you as an expert? Some of the best ways are to blog, share opinions via social media, and hold seminars and do speaking engagements. Writing a book is also a good way, but the others can get you to your goal a little quicker.
Still afraid to call your self an expert? My last piece of advice is to simply get over it. (And I mean that in the kindest way possible.