While a pitch or press release can work, reporters and producers are now regularly turning to social media for story ideas. So how can you get their attention? As with everything connected to social media, interaction is the name of the game.
– Follow them on Twitter, like them on Facebook. That’s the first step. Most news websites include Twitter and FB handles in the reporter or anchor’s profile on their site.
– Retweet, comment and connect. Have an opinion on a story they just did? Share. Retweet information they want to spread. Give them a tip, Ex: An accident is closing a road or a power outage at your child’s school. These types of interactions will create trust and have them paying attention to what you are saying.
– Respond. Reporters will often put calls out on Twitter or Facebook for experts or victims for stories they are working on. If you fall into the category, respond. If you know someone who falls into the category, respond.
– Establish yourself as an expert. Once you have their attention and are regularly interacting with them, make sure you are posting and tweeting information that adds to your expertise. If there is a current news story in your industry, you should be commenting on it. Put your opinions out there, especially if it is something other than the norm. If there is a big event going on in your industry, talk about it via social media.
-Blog, blog, blog! Make sure you are tweeting and linking all your blog posts on your social media pages. Blog posts with useful information and tips, show you know what you are talking about. Keep them current and a post can turn into a story.
Many of my clients have connected with the media and been featured in stories through social media, if you play your cards right it can happen to you.