a href=”http://bottomlinemediacoaching.com/wp-content/uploads/2012/03/reality_tv_414.jpg”>by Jeff Heisner
Many people see going on-camera and being interviewed for a television segment akin to a root canal, but believe me it doesn’t have to be painful.
Whether giving an expert opinion or talking about a great deal you are offering, every business or professional needs to take advantage of the free publicity and opportunity to tell who they are.
Still far too many people pass on the TV interview, only to let their competitors steal the spotlight. Here are three easy ways to calm your fears for the TV interview…
1. Be prepared with your message. Being the expert on the subject matter will help you express yourself and explain your message in a confident and concise manner.
2. A pleasant-polished look goes a long way. Prepare your appearance so your clothes, hair, and make up are NOT distracting. If you can do this, and add a smile during the interview you’re ahead of the game. For more information on what to wear and how to look click here… http://bottomlinemediacoaching.com/blog/2011/06/what-should-i-wear-2/
3. Making small talk with the reporter before the interview starts or on the phone can help you relax. You build rapport and get more comfortable with the person asking you questions. (Obviously you don’t give away too much information, so the interview strays to a place you don’t want it to go.)