By Jodie Heisner
Ahh Social Media. We love it, we hate it, we all use it. Unfortunately, many social media users are happy to retweet, comment and share far before they know the whole story.
Monday morning Phoenix Anchor Kaley O’Kelley quickly became an internet sensation when she reacted to the news Peyton Manning would be going to the Denver Broncos. However what Kaley said and what the social media world claims she said were two very different things.
- “@news_phoenix Phoenix News Anchor Hears Peyton Manning News, Yells ‘F**k!’ On Live TV”
- “@tyduffy: Phoenix News Anchor Dropped F-Bomb After Hearing Broncos Signed Peyton Manning”
- “@Fetter21 I had the same reaction – Phoenix News Anchor Dropped F-Bomb After Hearing Broncos Signed Peyton Manning”
…went out seconds after the segment aired along with links to poorly shot home videos like this one:
But if you watch the original video on the link here: Kaley Lost a Buck
You can clearly hear O’Kelley said “I just lost a buck,” referring to a $1 bet she placed with her Dad. That didn’t stop the country from continuing to spread to word via Facebook, Twitter, Blogs, YouTube, for hours after the incident. As I am writing this I just saw a new tweet on it. Ironically, the discussion on Good Morning Arizona with DJ’s JohnJay and Rich was on how quickly information spreads via tablets and cell phones.
Co-Anchor Scott Pasmore worked to set the record straight, but that was hours after the “buck” had passed.
What most social media users don’t realize or think about is that what seemed like a funny moment, could easily cost an anchor their career. Depending on the station, it may not matter that she didn’t actually say what everyone thought she said.
Thank goodness sources tell me management at 3TV has been more than understanding and able to laugh at the situation.
A lesson for 3TV here too, if you want to squash a rumor on social media, acknowledge it ASAP, laugh at it, move on. There was no mention of the incident on the station’s Facebook or Twitter pages. I guess even TV stations have a thing or two to learn about Crisis Communications.