Calm your fears about the TV interview

a href=””>by Jeff Heisner

Many people see going on-camera and being interviewed for a television segment akin to a root canal, but believe me it doesn’t have to be painful.
Whether giving an expert opinion or talking about a great deal you are offering, every business or professional needs to take advantage of the free publicity and opportunity to tell who they are.

Still far too many people pass on the TV interview, only to let their competitors steal the spotlight. Here are three easy ways to calm your fears for the TV interview…

1. Be prepared with your message. Being the expert on the subject matter will help you express yourself and explain your message in a confident and concise manner.

2. A pleasant-polished look goes a long way. Prepare your appearance so your clothes, hair, and make up are NOT distracting. If you can do this, and add a smile during the interview you’re ahead of the game.  For more information on what to wear and how to look click here…

3. Making small talk with the reporter before the interview starts or on the phone can help you relax. You build rapport and get more comfortable with the person asking you questions. (Obviously you don’t give away too much information, so the interview strays to a place you don’t want it to go.)

Media Training 101 Workshop April 2012

We are excited to announce our upcoming Media Training 101 Workshop:

April 20th, 2012

9am – 1pm

San Marcos Resort

The Media 101 Workshop is a fully interactive training session for business owners, spokespeople, nonprofits, associations and professionals in the public eye. This workshop is a must for anyone making or planning to make media appearances.  Participants will learn everything from what to say, how to say it, to what to wear and where to look.

The half day workshop will teach you how to:

  • Prepare for all types of media interviews
  • Create messages the media and audience will respond to
  • Speak in soundbites (that don’t end up on the editing room floor)
  • Work in your message (when the right questions aren’t being asked)
  • Dress/Do Make-up for Media Interviews
  • Each participant will be interviewed on camera and critiqued.
  • Participants will receive our Media 101 Booklet and exercises for continued improvement.

Bottomline Media Coaching Seminars are interactive and will leave you with knowledge you can turn into action.

“Thank you for the media workshop. It was well worth my time & money.” – Mike Hayes, Owner Momentum Specialized Staffing

“Jodie is an excellent media coach. I have been doing media presentations for many years without formal training. She refined my skills and gave me the tools to assist me in making my latest speech, presentations and interviews their finest.” – Lauri Leadley, Owner Valley Sleep Center

“I can breathe a sigh of relief when I know she has worked with a guest prior to them appearing on the show. Her clients are always prepared, well spoken with clear messaging. I highly recommend her for media coaching and training.” –Denise Naughton, Producer Sonoran Living Live KNXV

** Because sessions are interactive space is limited to 15 participants.


Creating A Video Blog People Want To Watch

y Jodie Heisner

Video blogs and website videos in general tend to make me cringe. Not because they are a bad idea, they can be very effective, if you do them correctly. The problem is most put in very little effort and think they are much better on camera than they actually are.

Perhaps I am a video snob, but I believe the people who are viewing your videos deserve more than you standing in your sweats in front of a white wall in your home stumbling all over what you want to say or worse going on and on and making no point at all.

These are your potential clients and customers people! Would you invite them to join you for a meeting in that undecorated home office where you shot your video, in your sweats with no make-up on? NO! So why subject them to it via the web? And why do you think it will win you clients?

Okay, I will stop ranting now and give you some advice on making these DIY videos better. I will do this if you promise me one thing, this advice is only for video blogs, not for the main video on your home page. The welcome video on your home page needs to be professionally shot and edited. If you can’t afford that, then don’t put one up until you can.

5 Steps to A Video Blog People will Want to Watch:

1. Prepare. Video blogs should not be shot on a whim. Shoot them with purpose, with a clear message and know how you are going to communicate that message.

2. Appearance. Look like you are meeting a potential client for the first time. Wear a flattering business casual outfit in a bright color, put on make-up (ladies: like you would for a night out), style your hair.

3. Keep it short. Video blogs should never go over 2 minutes and 30 seconds. The reality is even that is a little long for web video consumption. Put your best stuff in the first minute.

4. If you don’t know how to edit, don’t edit. Reshoot if you make a mistake, don’t try and edit video if you don’t have basic editing skills.

5. Light & Background. Look at your face, are there shadows? A window in front of you can provide good natural light. Never stand with a window behind you, it will blow out the background. Look at your background. Make sure there is some color and something pretty behind you (plants, art, candles, a lit lamp.) Clear any messes. Be sure there is depth to your shot (you are not standing in front of a wall.)

Now many of you are thinking, I want to keep my video blogs casual, I want to show the real me. That’s fine, then sit with your legs crossed, pet your dog or cat during the video, use conversational language. There are ways for the real you to come through, but do us viewing your video a favor and brush your hair.

Why relationships matter; even for NFL QB’s

By Jeff Heisner

Why do some people always seem to get the benefit of the doubt in the media, while others can’t catch a break?

For the answer, I look no further than 2 recent Arizona Cardinals quarterbacks.

Kurt Warner yelled at a coach during a game with the Arizona Cardinals and the announcer praised the quarterback for his competitive spirit.

If that were a different Cards QB, like Matt Leinart yelling at his coach, you can bet there would’ve been a different reaction.

Every interaction I’ve ever had with Warner was pleasant.

He’s always been kind, courteous and thoughtful with his answers.

He was always very gracious following the interview, on many occasions thanking me for my time.

Warner might just have a perfect image and his interaction with the media helped shape that image.

Leinart’s lasting image as a pro quarterback has more to do with a beer bong than a football.

He has a reputation as a party boy and he brought it on himself. Leinart could have rehabbed his image after the infamous hot tub incident. Who really cares if he was caught by the paparazzi leaving Paris Hilton’s house early one morning?

One of the main reasons his reputation took a huge hit was because of his relationship with the media.

Too often Leinart appeared aloof when giving interviews.

I can remember one interview in particular where he was completely annoyed to be there.  Before we started he said he would only answer a couple questions and we were talking about his charity.

As soon as the camera turned on his attitude did a complete 180.  A great big smile appeared as he attempted to charm us with his 2 answers. After, he walked off without even a simple “see ya later.”

He could turn it on, but he refused to do it for the media in Arizona.

I’ve heard from a number of people Leinart’s a good guy.  Few people knew he donated a lot of his time and money helping sick children at one of the local hospitals in Arizona. Leinart could have used the good press.

He should have taken a page from Warner and learned how to create relationships with the press. That’s the key to getting the benefit of the doubt during those not so pretty media moments.

Email Jeff:

What to Keep OUT of Your Media Messages

Your message. First of all, yes, you need to have one. Winging it is not an option. In fact, before you do your interview I suggest you have 3 main messages or talking points. But how do you decide what those messages will be?

Here are some questions to ask yourself as you work to develop your messages:

What are the most important things for your audience to hear? Give them advice they can use TODAY. Advice that will show them you know your stuff.

What will the reporter ask? Sit back and think about what you would ask yourself. Have someone else pretend to be a reporter. Give them the subject and see what questions they come up with.

What are some real life examples that help explain your point? Don’t speak in technical terms, speak in people. Tell me about you or your client’s real life experiences instead of speaking in hypotheticals.

Is your message interesting to those outside your industry? Test it out on some industry outsiders. Do they get it? Do they want to know more? or Are they yawning? Are their eyes glazed over?

Your messages should NOT contain:

A top ten list of the best things about your company. (Don’t laugh I just saw this on a local talk show.)

The address for your new location or your new website.

The details of your upcoming sale or latest deal.

The When, Where, details of an upcoming event.

What I am getting at is that this is not a commercial. You are being interviewed for your expertise in your field. It will lead to a return on investment, but not in the “call now” type way. If you do your job and gain the viewers trust, they will go to your website, they will see your latest deal or the details of the event and they will come and spend money. As you develop your messages, do it as the industry professional you are, not as a used car sales man.